Description
The 2024 Audi Q7 SUV, featuring quattro all-wheel drive, an 8-speed Tiptronic transmission, and versatile driving modes, took center stage in Audi Vietnam's October campaign. Highlighted in a unique simulation through tough road conditions and unpredictable weather, the Q7 carried a sleeping baby to demonstrate its unmatched comfort—impressively, the baby stayed asleep throughout. This innovative approach showcased the Q7’s appeal to family needs, emphasizing comfort and resilience.
Results of the campaign were outstanding: the Q7 became Audi Vietnam’s best-selling model for October, generating 18.9 million impressions and achieving 112% more leads in comparison before the campaign launch, underscoring strong market interest. With its blend of advanced engineering and comfort, the Q7 has clearly struck a chord with Vietnamese families.
This professional campaign titled 'Lullaby Drive' was published in Vietnam in October, 2024. It was created for the brand: Audi, by ad agency: Happiness. This Integrated medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted 29 days ago by Creative Consultancy Agency: Happiness Saigon.
Credits
Advertising Agency: Happiness Saigon, Vietnam
Production House: Booncha Studio, Vietnam
Creative Director: Jazz Tonna
Concept Provider: Duy Nguyen Le
Strategy Director: Linh Nguyen
Agency Project Manager: Anh Bui
