Description
Every parent dreams of the perfect baby room. The crib, the pastel walls, the mobile above the bed. But for tens of thousands of babies born prematurely each year in Romania, the first room they need isn’t found in a catalogue or mood board - it’s a 0.2 square meter box: the neonatal incubator. Also not found in most of Romania’s maternity wards. No glossy donation ads, no traditional call-to-action banners. Instead, Save the Children listed The Tiniest Room on the most visited Romanian real estate platforms, right between homes and studio apartments. For just €10, visitors could rent the listing, over and over again, transforming a real estate click into a real-world donation.
This professional campaign titled 'THE TINIEST ROOM' was published in Romania in April, 2024. It was created for the brand: Save the Children, by ad agency: Golin. This Digital, Direct, and Integrated media campaign is related to the Health and Media industries and contains 3 media assets. It was submitted 16 days ago.
Credits
Agency: Golin, Bucharest, Romania
Production Company: Greendmind
Creative Director: Ioana Munteanu
Art Director: Andrei Popa, Lucian Cernat
Head of Unit: Ruxandra Simion
PR Manager: Sabina Iancu
Head of Digital Content: Adrian Anghel
Senior Digital Associate: Iulia Ghita
Influencer Marketing Manager: Cristina Stroiu
