Description
Diabetic Neuropathy, a type of nerve damage caused by high blood sugar levels, most commonly affects the nerves in the legs and feet. This condition can lead to sharp, stinging, or tingling pain.
With this insight in mind, we've created a visual representation of Diabetic Foot using cactus and sugar — a striking depiction of the pain and irritation experienced by patients.
The copy is straightforward and attention-grabbing, designed to compel the target audience to take action. The aim is to create a sense of urgency and fear by highlighting the dangerous consequences of ignoring the condition.
This professional campaign titled 'Diabetic Foot Campaign' was published in India in May, 2025. It was created for the brand: ILS Hospitals, by ad agency: Inner Circle Advertising. This Digital, OOH Outdoor, and Print media campaign is related to the Health industry and contains 2 media assets. It was submitted 7 months ago by Senior Copywriter: Aaranya Roy of Inner Circle Advertising .
Credits
Client: ILS Hospitals
Agency: Inner Circle Advertising
Art Director: Suchismita Dey & Avishek Naha
Creative Director: Sujoy Karmakar
Copywriter: Aaranya Roy
Account Manager: Sanchita Das
Account Director: Vidisha Khandelwal
