Description
For a while now, life's had the joy a squeezed out of it.
Which was a big problem for Nestlé Thomy. They've been the brand dishing out tubes of sauce and joy to the Swiss and Germans for over 100 years.
So, they felt it was absolutely, completely, entirely, unnecessarily necessary for them to add some joy back.
So, we combined saucing with forking and German-engineered a joy-bringing renaissauce in condiment pack design.
The Thomy Saurk.
The world's first tubetachable snackcessory that dishes out perfect amounts of Thomy and joy with every squeeze.
This professional campaign titled 'The Thomy Saurk' was published in Germany and Switzerland in April, 2023. It was created for the brands: Nestlé and Thomy, by ad agency: McCann. This Direct, Experiential, and Integrated media campaign is related to the Confectionery, Snacks, Electronics, Technology, and Food industries and contains 5 media assets. It was submitted over 1 year ago.
Credits
Adrian Botan Global ECD, CCO McCann Europe McCann Erickson Worldwide
Donovan Bryan Executive Creative Director McCann Germany
Marion Bryan Creative Director McCann Frankfurt
Jonathan Dennis Senior Copywriter McCann Frankfurt
Sunet Willemse Senior Art Director McCann Frankfurt
Jordon Marais/Dennis Motion Designer & Editor McCann Frankfurt
Thomas Auerswald German Transcreation McCann Frankfurt
Connie Bedenk Production, Creative Excellence Manager McCann Worldgroup Germany
Corinna Heinmoeller Senior Account Manager McCann Frankfurt
Goetz Ulmer Chief Creative Officer McCann Worldgroup Germany
Alexander Holtz Executive Creative Director McCann Duesseldorf
Katharina Wersdoerfer Senior Art Director McCann Duesseldorf
Juergen Bogendoerfer Senior Application Engineer MRM Germany
Henrike Mertens Management Supervisor McCann Frankfurt
Susanne Thill Management Supervisor McCann Frankfurt
Ivana Uspenski Head of Insights and Channel Planning McCann Duesseldorf
David Braun Director Planning McCann Duesseldorf
Joseph Rakosi Retoucher McCann Frankfurt
Hannah Stumpf Manager, Client Experience Weber Shandwick Cologne
Johanna Larem Account Director, Client Experience Digital Weber Shandwick Cologne
Emanuel Rilling Account Director, Client Experience Weber Shandwick München
Madita Kramer Senior Manager, Media Relations Weber Shandwick München
Ilan Schaefer CEO Weber Shandwick Germany
Alice Reindlova PR & Communication Manager McCann EMEA
Petra Strobl Chief Communication and Culture Officer McCann Germany
Carmen Bistrian Global Lead, Director of Product Excellence McCann Worldgroup
Ingrid Heinrich Manager, Media Relations Weber Shandwick Geneva
Clara Cadet "
Junior Associate" Weber Shandwick Geneva
Jonathan Helmer Head of Production CRAFT Germany
Marian Panzer Line Producer CRAFT Germany
Matthias Miemczyk DoP CRAFT Germany
André Weigel Sound Engineer CRAFT Germany
Ben Lechtenberg Assistant Camera CRAFT Germany
Mathias Boyungs Motion Designer CRAFT Germany
Biggi Klier Colourist CRAFT Germany
Sabine Schmalenbach Post Producer CRAFT Germany
Michael Godrabreli Photographer CRAFT Germany
Kevin Ueffing Photo Assistant CRAFT Germany
Jenny Godenschwager Production Manager Foto CRAFT Germany
Tina Krakow Head of Art Buying CRAFT Germany
Kai Martin Team Lead Photo Production CRAFT Germany
Vera Tröger Team Lead Photo Production CRAFT Germany
Chana Altherr Styling CRAFT Germany
Eva Maria Pilartz Hair MakeUp CRAFT Germany
