Description
Refisal is not the salt people use when they have to go on a diet; it’s the salt they choose to keep enjoying the food they love for longer. It’s not about giving up enjoyment, but about making a small change that maintains a balance so perfect it becomes imperfect, without needing to change your consumption rituals.
On the other hand, we found that 79% of people say they gained weight during their first month in a relationship, and one of the main reasons this happens is because when couples share a meal, there’s always one person who leaves the other “just a little bit more.” So we asked ourselves: what can Refisal do with that “little extra”?
This student campaign titled 'The Third Piece' was published in Colombia in May, 2026. It was created for the brand: Refisal, by ad school: Universidad Autónoma de Occidente. This Digital medium campaign is related to the Food industry and contains 5 media assets. It was submitted about 12 hours ago by Art Director: Luis Rosas of DDB .
Credits
Copywriter: Paulina Romero Carvallo
Copywriter: Juan José Ocampo
Art Director: Luis Rosas
Art Director: Victor Rodriguez
Motion: Jim Salcedo
