The Tennisables

Agency: BMB


LTA, the national governing body of tennis in Great Britain, unveils its new integrated advertising and branded content campaign to inspire more children aged 4-11 years old to play tennis. British professional tennis players, Emma Raducanu MBE, and Jack Draper, star in the campaign to introduce a new generation of tennis players to the game.

The integrated campaign, by creative agency BMB, welcomes six new characters, collectively known as “The LTA Tennisables”, aimed at making tennis more engaging, accessible and fun, to support the LTA’s long-term mission to open up tennis to a wider audience, through their innovative junior programme, LTA Youth.

Grand Slam champion, Emma Raducanu opens the TV spot, as she serves to British tennis’ break-through star Jack Draper. On return, we see the tennis ball morph into an animated Tennisable character called “Ace”.

Ace joins five colourful friends Slice, Spin, Dash, Smash – and Bounce who was born deaf and is voiced by actress, Rose Ayling-Ellis, known for her role in Eastenders and being the first deaf contestant on Strictly Come Dancing, which she won in 2021. Each character proudly showcases their own individual personality traits and tennis superpower.

Launching in 60-second and 30-second spots online and broadcast media on ITVX and Sky on 12 June, the characters will also feature in a 6-episode LTA YouTube content series designed to teach kids the basics of tennis, whether or not they own a racket or have access to a court. Each episode features an individual Tennisable, who demonstrates ways to develop a particular skill: speed, competitiveness, resilience, technique, brainpower… all whilst having fun.

This professional campaign titled 'The Tennisables' was published in United Kingdom in June, 2023. It was created for the brand: LTA, by ad agency: BMB. This Integrated medium campaign is related to the Sports industry and contains 1 media asset. It was submitted about 1 year ago.


Advertiser/Brand: LTA
Client Credit: Caroline Lepetit, Head of Customer Strategy, LTA
Jo Walsh, Senior Marketing Manager, LTA
Laetitia Redbond, Brand Communications Manager, LTA
Kim Whitty, Assistant Brand Marketing Manager, LTA
Creative Agency: BMB
Chief Creative Officer: Matt Lever
Creative Director: Dave Beattie
Creative: Emma Greenwood
Chief Strategy Officer: Mel Arrow
Managing Director: Claudia Wallace
Business Director: Sam Hardy
Account Director: Lucy Williams
Planner: Bryony Barker
Head of Design: Ted Smith
Designer: Mark Gould
Character Design & Animation: Arcade Studio
Producer: Sian Parker
Assistant Producer: Nina Stokes
Sound Design: Unit
Post Production: Curious
Media planning/buying: The Kite Factory


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