The taste of Nature between a desert
Description
The visual concept contrasts two extreme environments: a dry, arid desert and a lush, snow-capped mountain landscape with a flowing river.
The advertisement effectively communicates that Aquafina delivers pure, refreshing water that brings a taste of nature, even in the most extreme conditions. It creates a strong emotional connection with consumers by presenting water as a transformative experience.
Doorway Symbolism:
The wooden door acts as a metaphor for Aquafina's water, symbolizing a gateway to purity, refreshment, and nature, even in the harshest conditions.
Contrasting Landscapes:
The desert represents dehydration and thirst, while the lush landscape beyond the door symbolizes hydration, freshness, and the purity of Aquafina water.
Tagline:
"Discover the taste of nature even between desert" reinforces the idea that Aquafina provides a natural, refreshing experience, no matter where you are.
This student campaign titled 'The taste of Nature between a desert ' was published in India in January, 2025. It was created for the brand: Aquafina, . This Design, OOH Outdoor, and Print media campaign is related to the Media industry and contains 1 media asset. It was submitted 12 days ago by Graphic Designer/Art Director: Koushik Lahiri.
Credits
Art director: Koushik Lahiri
Copywriter: Koushik Lahiri
