ADVERTISING

The talking AI Xmas card

Agency: Inhalt und Form

Description

If you want to attract attention with a Christmas card in 2023, you need more than glitter and snowflakes. That's why we merged innovation and technology with creativity and surprised our customers with over 500 personalized AI voice poems.

Dozens of prompt variants were tested until the AI generated stories with wit and understanding. The AI was triggered via a Python script, the texts were automatically generated, temporarily stored, naming-coded, read out again and transferred to the text-to-speech engine via API, before being stored on the cloud as audio files in the correct format.

Festively packaged, the talking Christmas cards landed in over 500 letterboxes in Switzerland, Germany and Austria shortly before the big holiday. As soon as they were opened, the personalized poem rang out. A follow-up email directed everyone to a landing page where they could download their personalized poem and share it on social media or via WhatsApp, which over 80 percent of people did.

The result: instead of being thrown away, the Christmas cards ended up on the desk and generated a lot of conversation and joy. Merry Christmas.

This professional campaign titled 'The talking AI Xmas card' was published in Austria, Germany, and Switzerland in December, 2023. It was created by ad agency: Inhalt und Form. This Design, Direct, and Integrated media campaign is related to the Agency Self-Promo and Other industries and contains 5 media assets. It was submitted 23 days ago.

ADVERTISING

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