Plátano de Canarias has launched a new campaign that seeks to promote healthier life habits, starting with a quality diet. The ad represents this change of lifestyle through a powerful visual metaphor: a man who literally takes off from the couch, setting off to a healthier and more flavorful life, reaching out to healthy products that have always been at his reach, such as Plátano de Canarias (Canarian Banana). The campaign, named “The take-off” will air on television and online platforms such as Facebook, Twitter and YouTube.
This professional campaign titled 'The Take Off' was published in Spain in May, 2018. It was created for the brand: Plátano de Canarias, by ad agency: El Ruso de Rocky. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted almost 4 years ago.
Advertising Agency: El Ruso de Rocky, Madrid, Spain
Executive Creative Directors: Ángel Torres, Lucas Paulino
Creative Team: Nuria Gutiérrez, Álvaro Flórez
Head of Art: Miguel Novillo
Art Director: Estelle Gehin
Agency Production Team: Hector Palacio, Diego Basualdo
Agency Account Team: Estefanía Gimeno, Marta de Castro
Production House: Grayskull
Director: Ian Pons Jewell
Executive Producers: Jesus Álamo, Daniel Monedero
Producer: Natalia Vargas
DOP: Ben Fordesman
Post-production: Time Based Arts / London
Music / Sound Design: Tim Harrison