The T.O You Don't Know
The T.O You Don't Know
The T.O You Don't Know
The T.O You Don't Know
The T.O You Don't Know
The T.O You Don't Know
The T.O You Don't Know
Description
Many Torontonians think Toronto's history is pretty uneventful. So how do you attract people to a new museum that has no objects and only tells stories about the city?
We turned the city into a summer exhibit that reveals the hidden layers of the city, pointing out the stories behind places people pass everyday.
The stories included fatal duels, pregnancy races, circus riots, brothels owned by the Mayor, candy bar strikes by kids and even a massive fully intact bridge burried under a bridge.
This professional campaign titled 'The T.O. You Don't Know' was published in Canada in July, 2025. It was created for the brand: Museum of Toronto, by ad agency: Berners Bowie Lee. This Digital, Experiential, and OOH Outdoor media campaign is related to the Public Utility, Recreation, Leisure, and Travel and Tourism industries and contains 8 media assets. It was submitted 4 months ago.
Credits
Advertising Agency: Berners Bowie Lee.
CCO: Michael Murray
CCO: Devon Willamson
Planner; Fanny Rabinovitch-Kumicki
Writer: Dave Lindsay
Art Director: Dilnaz Tokubayeva
Media Planner: Ed Weiss
Client: Rachel Hilton
Production: BBL Studio
