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The Palace Museum

RELICS SOLITAIRE “Palace in Your Pocket”

Agency: Tencent in House

Description

The Forbidden City website used to be like a functional library that no one visits, not mobile-friendly.
The scale of the relics is not only a treasure but also a challenge for the production. Without leaving any relics, we must rethink the whole logic and user journey.
We would like to achieve it under a single-page website.
Geometric art patterns have embedded themselves in relics throughout different Chinese dynasties. Clouds, flowers, animals, dragons, each exists in thousands of variations. We enabled AI to study these patterns and created a pattern solitaire code. Every treasure will lead to two different relics with similar code. Fascinatingly, only one interface design is required to start your exploration.
The system will generate your relic footprint and save your browsing history to produce a QR Code save point. Share it on social media, and others can pick up from where you left off to start their own solitaire. The “Palace in Your Pocket” eventually went viral and sparked mass followers on the web.
The pattern is the sharing feature for all relics after long time of research. It shares among different dynasties. AI studies each pattern to create a solitaire experience. Select one pattern to start exploring and generate a poster that assembles all relics user has viewed whenever they want.

This professional campaign titled 'RELICS SOLITAIRE “Palace in Your Pocket”' was published in China in August, 2021. It was created for the brand: The Palace Museum, by ad agency: Tencent in House. This Integrated medium campaign is related to the Electronics, Technology and Hospitality, Tourism industries and contains 1 media asset. It was submitted 4 months ago by Project Manager: Roy of Tencent.

Credits

Advertising Agency: Tencent in House, ShenZhen, China

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