Not Done Yet

Agency: AMV BBDO


Sure, also known as Degree in the US and Rexona in the rest of the world, are the UK’s No.1 antiperspirant and deodorant brand[1]. This year, to support the launch of the new Sure Nonstop Protection range, they are launching Not Done Yet, a new global brand platform created by AMV BBDO. The campaign breaks this week in the US and will be launched in the UK in early April. By the end of the year, the work will be live in North and South America, Europe and South-East Asia.

This professional campaign titled 'Not Done Yet' was published in United Kingdom in April, 2022. It was created for the brand: Sure, by ad agency: AMV BBDO. This Integrated medium campaign is related to the Beauty and Personal Accessories industries and contains 1 media asset. It was submitted almost 2 years ago.


Creative Agency: AMV BBDO
CCO: Alex Grieve
Creative Directors: Toby Allen, Jim Hilson
Creative Team: Victor Bustani, Ricardo Porto
Planning Director: Olivia Stubbings
Account Team: Katy Talikowska, Hannah Penn, Jonny White, Matt Stimson, Daniel Sanderson, Safra Karim
Project Management: Jon Marshall
Executive Producer: Anita Sasdy
TV Production: Caroline Jemirifo
Art Production: Louisa Frost
Digital Production: Michelle Walton
Design: Simon Dilks
Motion Design: Bashak Yenier
Business Affairs: Cate Killeen
Production Company: Caviar
SA Production: Robot TV LTD
Director: Darius Marder
Photographers: Antonia Steyn, Sophie Wedgwood
EP: Sorcha Shepherd
Producer: Campbell Beaton
DoP: David Procter
Dop: Devin Toselli
Sound: 750 LTD
Sound engineers: Sam Ashwell, Mike Bovill, Marcin Pawlik
Sound Producer: Kristin Troy, Martin Critchley
Post House: ETC
Post Producer: Holly Treacy
Colourist: Jason Wallis
Flame Lead: Toby Aldridge
2D Assist: Andrius Jurkevicius, Reynold Rodrigues
CG (Skater only): Will Medcalf
Edit House: Assembly Rooms
Editor: Eve Ashwell
Producer: Dan Breheny
Sound house for Brazilian mastering: Hefty
Sound Engineer: Edu Luke
Producer: Debora Carvalho, Daniella Cabaritti
Playout, mastering: Tag
Production Company (Basketball, Dancer UK, Dancer US films): Fresh Film
Director: Harry George Hall
Exec Producer: Kim Griffin
Producer: Richard Carter-Hounslow
Director of Photography: Tony C Miller
Editor: Isaac Bell
Post-Production: Unit Post

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