Description
Australian SPF brand SLATHER has followed its 2025 debut with a skin-peeling sequel created by SICKDOGWOLFMAN and Haven’t You Done Well. The new campaign spoofs classic Aussie infomercials, starring local comedians and positioning the sun as a villain, with standout practical effects delivering dark humor and a clear skin cancer message.
Jess Wheeler, creative director, SICKDOGWOLFMAN and co-founder, SLATHER SPF, said:
“We launched SLATHER with a more cinematic piece that really established ‘the sun’ character and ‘the sun is not your friend’ positioning. This time around, we wanted to shift more attention on the product itself (look at us being clients) and given this is a brand that does nothing by half measures, we thought we’d make a good old Aussie infomercial. Just with the sun BBQing a man on a spit. As you do.”
This professional campaign titled 'The Sun is Not Your Friend' was published in Australia in January, 2026. It was created for the brand: Slather, by ad agency: SickDogWolfman. This Film and Integrated media campaign is related to the Health industry and contains 1 media asset. It was submitted 21 minutes ago.
Credits
Agency: SICKDOGWOLFMAN
Production Company: Haven’t You Done Well
Director: Will Suen & Sejon Im
Producer: Louise Todd-Smith
Producer: Bea Barbeau-Scurla
Executive Producer: Georgia Mappin
Executive Producer: Tom Rickard
Post Producer: Louise Todd-Smith
DOP: Nyssa Mitchell
1st AC: Indigo Tait-Atkin
Gaffer: Hamish Rayner
LX Assist: Cooper Clark
Sound Recordist: Mark Day
Production Designer / Costume: Ella Lawry
Production Assistant: Bec Syed
SFX Makeup: Anne Swoboda @ SharpFX
SFX Assist: Clara Fosso @ SharpFX
HMUA: Amanda Lissant-Clayton
Editor: Will Suen & Sejon Im
VFX: Will Suen
Colour: Daniel Witt @ Mood Lab
Sound Mix: Rodney Lowe @ Production Alley
