Description
Hello has launched an integrated summer campaign for Brookvale Union that evolves the brand’s ‘Quality Nonsense’ platform with the rallying cry ‘Keep the Nonsense Flowing’. The work highlights key summer products including alcoholic ginger beer, vodka red pub soda, and vodka pineapple coconut, positioning them at the centre of carefree, unconventional summer moments.
The campaign debuted with a hero film starring internet personality ‘egg man’ Tommy Armour alongside comedian Lachy McIntyre, embracing the playful absurdity of Australian summer entertaining, complete with deliberately over-the-top visuals. Extending the idea beyond film, the brand also introduced the world’s first hands-free tennis racquet, reinforcing Brookvale Union’s irreverent tone and ensuring fans can keep a drink in hand while enjoying sport.
This professional campaign titled 'Keep the Nonsense Flowing' was published in Australia in January, 2026. It was created for the brand: Brookvale Union, by ad agency: Hello. This Film and Integrated media campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted 17 minutes ago.
