This campaign tries to confront people with their inner sense of compassion for others living beings, by questioning their humanity with the well-known image of a "captcha." Greenpeace wants to make sure that people understand the serious situation that our planet is experiencing and make them react to the animal suffering caused by all of us.
This professional campaign titled 'Humanity' was published in Mexico in June, 2018. It was created for the brand: Greenpeace, by ad agency: DDB. This Print medium campaign is related to the Public Interest, NGO industry and contains 3 media assets. It was submitted almost 5 years ago.
Advertising Agency: DDB México, Mexico City, Mexico
Chief Creative Officer: David Castellanos
Creative Director: Eduardo Espinosa
Copywriter: Ricardo Caballero
Art Director: Guillermo Martínez
Chief Strategy Officer: David Rodríguez
Account Manager: Paola Parcerisa
Project Manager: Lucero Amatitla
Content Manager: Jimena Carmona
Head of Production: Violeta López Pacheco
Productor: Dario Casso