Kitchen Confusion, Back Seat

Agency: Dentsu


We rooted our creative strategy in a simple truth: Everyone has a favorite footlong they love, and with Subway's BOGO deal, you get even more of what you love. That’s why we’ve titled the campaign “Why Pick a Favorite?” – you don’t need to with this deal. This campaign features a family that knows a thing or two about not picking favorites: the family of Houston Texans’ defensive end JJ Watt (also 5x NFL Pro Bowl player, 3x Defensive Player of the Year and Walter Payton NFL Man of the Year awardee), whose two other brothers also happen to be NFL players, T,J and Derek. The campaign also features their real life mother and father, a true family affair. Featuring a popular yet relatable athlete and his family, the ads aim to capture audiences’ hearts while reminding them of America’s favorite classic footlongs, from Turkey Breast to Classic Tuna.

This professional campaign titled 'Kitchen Confusion, Back Seat' was published in United States in March, 2020. It was created for the brand: Subway, by ad agency: Dentsu. This Integrated medium campaign is related to the Food industry and contains 2 media assets. It was submitted about 4 years ago by Head of Communications: Rosemary Abendroth of mcgarrybowen.


Advertising Agency: mcgarrybowen, New York, United States of America
Chief Creative Officer: Matthew Ian
Executive Creative Director: Michele Kunken
Group Creative Director: Matt Tarulli
Associate Creative Directors: Alexander Augustinos, Declan Byrnes-Enoch
Executive Producer: Todd Scheifele
Integrated Producer: David Chester
Music Licensing Supervisor: Vlad Bar
Director Talent Services: Sue Ayson
Executive Strategy Director: Karen Kraut
Managing Director: Shaheen Salimi
Account Managing Director: Kate Nielsen
Account Supervisor: Lauren Makee
Assistant Account Executive: Jamie Horowitz
Production Company: O-Positive
Director: Spenser Riviera
EP: Marc Grill
Post Production: No. 6
Post Producer: Amanda Slamin
Editor: Jason MacDonald
Color Artist: Tim Masick
Audio Engineer: Peter Holcomb
Music: Heavy Duty
Voice over Talent: Quincy Dunn-Baker
Representation: Abrahms
Media agency: Dentsu Media / Carat


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