ADVERTISING

KFC

The Story of the Little One

Agency: Frank and Fame

Description

Despite its worldwide renowned fame, KFC operates just 7 stores in Greece, making it hard to establish connection and build brand image. Therefore, KFC's iconic tagline "finger lickin' good" as well as its ballsy brand character are unknown to Greeks. In an attempt to "wake up" those assets and transform the "sweet American grandpa" - as Greek perception has it - to a cool guy you'd hang out with, we employed storytelling; but not the casual one. Storytelling that can have scroll-stopping power on social media cluttered timelines. Where surrealistic meets provocative... is where the Story of the Little One begins.

This professional campaign titled 'The Story of the Little One' was published in Greece in February, 2020. It was created for the brand: KFC, by ad agency: Frank and Fame. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted over 4 years ago.

Credits

Advertising Agency: Frank and Fame, Athens, Greece
Creative Director: Giannis Vassilopoulos
Associate Creative Director: Michalis Asikopoulos
Art Director: Magdalini Stefanatou
Art Director: Anna Zoumi
Copywriter: Sifis Miliarakis
Copywriter: Ismini Kakoura
Strategic Planner: Nora Malamidou
Social Media Manager: Lefki Karantoni
Community Manager: Stelina Papanastasiou
Account Director: Romina Nanou
Account Supervisor: Katerina Christodoulopoulou
Production Company: Filmiki
Director: Vasilis Katsoupis
Executive Producer: Pathy Katsoufi
Sound: Rabbeats Music

Royal Mail

ADVERTISING

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