ADVERTISING

Hiersun

The Story of 90 Coins

Agency: E&T Films

Description

'The Story of 90 Coins' unfolds through a special promise of love and happiness made by one male passionate lover to a seemingly reluctant girl. Ninety coins symbolize ninety days the guy gives himself to convince the girl to marry him by showing her his true color and prove his intentions. Everything seems to go quite well as the two, in fact, fall in love. But time passes and the romance bubble deflates as reality breaks in with its daily routine, ambiguity, and incomprehension. Will they be able to overcome this critical passage or will they put an end to what it started so pure and beautiful? Without spoiling the finale, the short film reminds: "Don't let a promise just be a beautiful memory" which somehow invites to not surrender to the hard moments of love but to try trusting its capacity of resilience and re-launch it in a greater perspective. In sum, try not to kill something beautiful as you may regret for the rest of your life. This is the story of a promise, misunderstanding and regret. The story of 90 coins.

This professional campaign titled 'The Story of 90 Coins' was published in China in October, 2017. It was created for the brand: Hiersun, by ad agency: E&T Films. This Content medium campaign is related to the Personal Accessories industry and contains 1 media asset. It was submitted over 2 years ago by Film Director/ Creative Director: Michael Wong of Michael Wong Films.

Credits

Advertising Agency: E&T Films
Film Director: Michael Wong
Producer: Liu Yunsong
Writer: Jackie Bai
Director Of Photography: Jian Liwei
Art Director: Wang Weiyuan
Editor: Song Kaiyi
Composer: An Wei
Executive Producer: Doris Tao
Actor: Dongjun Han
Actress: Zhuang Zhiqi
Supporting Actor: Jose Acosta

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