The rebranding of one of the historical cities in Egypt. Luxor the land of charm and mystery, Luxor is the most well known recognized City in Upper (Southern) Egypt and the capital of Luxor Governorate. Originally called 'Thebes' in ancient Egypt, Luxor is often known also as the 'World's greatest open-air Museum. Luxor (Thebes) played a huge part in disbanding and eliminating the invading forces of the Hyksos in Upper Egypt.
This student campaign titled 'Luxor Government Rebranding' was published in Egypt in February, 2020. It was created for the brand: Luxor Government, by ad school: MSA University. This Integrated medium campaign is related to the Public Interest industry and contains 23 media assets. It was submitted about 4 years ago by graphic designer: ahmed of october university for science and arts.
Advertising School: MSA University, Giza, Egypt
Student: Ahmed Ayman Abdel Alim Abdelmaksoud
Instructor: Dr Tamer Abdellatif
Instructor: Dr Nagwa El Adwai
Instructor: Dr Hisham Nagy