Description
Americans eat the same foods over and over again while watching sports. So we wanted to help them enjoy the World Cup with a meal from the country playing on their screen. Coke Zero released recipes for every 2026 World Cup country. Fans searched grocery stores for the ingredients, cooked the dish, then scanned their meal to receive a match rating and the chance to unlock an exclusive Coke Zero 12-pack.
This student campaign titled 'The Starting Ingredients' was published in United States in March, 2026. It was created for the brands: Coke Zero, FIFA, and Fifa world cup, by ad school: Syracuse University. This OOH Outdoor medium campaign is related to the Drinks (Non Alcoholic), Food, and Sports industries and contains 10 media assets. It was submitted about 18 hours ago.
Credits
School: S.I. Newhouse School of Public Communications
Art Director: Jackson Berger
Copywriter: Nora Fay
Instructor: Stephen Lundberg
Mentor: Krystyn Campbell
