For its launch in the UK, The Athletic wanted everyone to know that ultimately there are the go to place to be at the source of every football information.
The ad features two women, discussing a potential transfer, who can be certain the info they’ve got is 100% correct because they got it from ‘the source’ – which actually turns out to be none other than The Athletic.
This professional campaign titled 'The source' was published in United Kingdom in December, 2020. It was created for the brand: The Athletic, by ad agency: Harbour Collective. This Film medium campaign is related to the Media industry and contains 1 media asset. It was submitted almost 2 years ago.
Client: The Athletic
Client Marketing Director: Sinead Bunting
Agency: Harbour Collective
Client Partner: Marie-Louise Robinson
Creative Partner: Mick Mahoney
Creative Director: Thibault Michal
Creative Director: Yann-Gael Cobigo
Account Director: Anna Teemant
Project Manager: Zoe Bell
Director: Rollo Jackson
Production company: Somesuch
Production company: HeadsUp Production
Producer: Tim Page