The Athletic

The Athletic's New Brand Identity

Agency: Gretel


Subscription-based digital sports media company The Athletic has unveiled its new brand identity system in partnership with global design studio Gretel.
The two groups collaborated to develop fresh positioning and a new visual strategy, as well as a bold new campaign that celebrates The Athletic’s commitment to smart longform sports content. The new brand highlights the value of its subscription-based model and shows off the company’s updated and elevated purpose.

This professional campaign titled 'The Athletic's New Brand Identity' was published in United States in September, 2020. It was created for the brand: The Athletic, by ad agency: Gretel. This Design medium campaign is related to the Sports industry and contains 2 media assets. It was submitted over 1 year ago.


Advertising Agency: Gretel, New York, United States of America

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