Description
Independent hospital provider Spire Healthcare has unveiled a major new multichannel brand awareness campaign, “The sooner you’re better, the better”. The push was developed in partnership with M&C Saatchi London.
The campaign seeks to make the brand front-of-mind for people aged 35+ who are open to the idea of private healthcare. It positions Spire as the ‘fast-track health service’, getting people back to their lives, loved ones and the things they love, sooner.
“Leap”, a 30-second TV spot directed by Chris Hewitt at Knucklehead, employs CGI-enabled magic realism to bring to life the story of swift recovery, getting back to being yourself and returning to what you love doing.
The film opens in a Spire hospital. As a patient receives positive news about his treatment, the consultation room around him begins to transform. The patient finds himself bathed in sunlight standing on a cliff. He then leaps from the cliff to join his wife and children for a special moment playing in the sea below as he looks forward to getting back to what he loves.
A second TV ad, “Hike”, will launch in early 2024.
Filming for the spots took place in a Spire hospital as well as on location in the Peak District and Greece.
Across print, social and digital display, patients are depicted having a great time with their family and friends, in nature or on holiday.
This professional campaign titled 'The sooner you’re better, the better ' was published in United Kingdom in September, 2023. It was created for the brand: Spire Healthcare, by ad agency: M&C Saatchi. This Integrated medium campaign is related to the Health industry and contains 1 media asset. It was submitted 8 months ago by Owner: Julia Conroy of Julia Conroy Limited.
Credits
Creative agency: M&C Saatchi London
Executive Creative Director – Matt Lee
Creative Leads – Sam Turk and Paul Robbins
Managing Partner – Anna Heracleous
Head of Strategy – Sophie Lean
Account Director – Katie Mandel
Account Manager – Ross Pearson
Senior Film Producer – Dale Chapman
Creative Producer – Ed Day
Production company – Knucklehead
Director – Chris Hewitt
Director of Photography – Christopher Sabogal
Producer – Tim Katz
