Burger King

The Social Distancing Whopper

Agency: Wunderman Thompson


In Italy, the time of total confinement has ended, and we are now entering ‘Phase 2’ where we are finally free to go around. The rules are clearer than they were a few weeks ago: wear a face mask, gloves and, above all, “let’s all keep a distance of one meter.”
With all this happening, Wunderman Thompson Italia and Burger King® Italia have decided to opt out of traditional types of communication, and to launch a new, truly unique burger.
Introducing the Social Distancing Whopper, the famous Whopper® now with far more onions in an effort to promote social distancing in true BK style. Available in all Italian Burger King restaurants via drive-through King Drives®, take-away services and eat-in.

This professional campaign titled 'The Social Distancing Whopper' was published in Italy in May, 2020. It was created for the brand: Burger King, by ad agency: Wunderman Thompson. This Integrated medium campaign is related to the Food and Public Interest, NGO industries and contains 3 media assets. It was submitted over 3 years ago.


Advertising Agency: Wunderman Thompson Italy
Chief Executive Officer: Giuseppe Stigliano
Chief Creative Officer: Lorenzo Crespi
Creative Directors: Pas Frezza, Luca Iannucci
Motion designer: Morgan Storti
TV Producer: Marta Armando
Director: Alessandro De Leo
Speaker: Ruggero Andreozzi
Music: The FoolishMouse / MaxH
Mix audio: Hogarth worldwide Italy
Head of business: Matteo Bellisario
Account: Luca Santagati

Healist Advance...


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