In Italy, the time of total confinement has ended, and we are now entering ‘Phase 2’ where we are finally free to go around. The rules are clearer than they were a few weeks ago: wear a face mask, gloves and, above all, “let’s all keep a distance of one meter.”
With all this happening, Wunderman Thompson Italia and Burger King® Italia have decided to opt out of traditional types of communication, and to launch a new, truly unique burger.
Introducing the Social Distancing Whopper, the famous Whopper® now with far more onions in an effort to promote social distancing in true BK style. Available in all Italian Burger King restaurants via drive-through King Drives®, take-away services and eat-in.
This professional campaign titled 'The Social Distancing Whopper' was published in Italy in May, 2020. It was created for the brand: Burger King, by ad agency: Wunderman Thompson. This Integrated medium campaign is related to the Food and Public Interest, NGO industries and contains 3 media assets. It was submitted about 2 years ago.
Advertising Agency: Wunderman Thompson Italy
Chief Executive Officer: Giuseppe Stigliano
Chief Creative Officer: Lorenzo Crespi
Creative Directors: Pas Frezza, Luca Iannucci
Motion designer: Morgan Storti
TV Producer: Marta Armando
Director: Alessandro De Leo
Speaker: Ruggero Andreozzi
Music: The FoolishMouse / MaxH
Mix audio: Hogarth worldwide Italy
Head of business: Matteo Bellisario
Account: Luca Santagati