The Snowbird

Agency: Kabane


Le Massif de Charlevoix and ad agency Kabane have joined forces to help save Snowbirds—the people from northern climes that decide to head down south each winter.
This initiative, which mimics a real social marketing campaign, highlights this long-standing phenomenon in Canada.

This professional campaign titled 'The Snowbird' was published in Canada in February, 2018. It was created by ad agency: Kabane. This Film medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted almost 6 years ago.


Advertising Agency: Kabane, Canada
Creative Direction: Alexis Thériault-Laliberté
Ad Placement: Élisabeth Dumont
Creative Team: Éric Forest, Bruno Marchand, Charles Boutin, Arnaud Ruelens-Lepoutre, Éric Fortier, Alexis Thériault-Laliberté
Digital Strategy / Community Management: Véronique Langlais
Documentary Production Team: Bruno Marchand, Charles Boutin, Alexis Thériault-Laliberté
Production / Sound Design: Bruno Marchand
Sound Design (radio): Studio Expression


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