Description
KFC Bangladesh has been one of the leading brands in the fast-food category, however, there was no fixed space other than global communication. To create a delicious space, the core message was crafted using KFC as the answer to all solutions and the jingle reflected that using the Gen-Zs way of life.
As the product is something that we buy to meet our instant cravings, through the campaign we wanted to own the space of satisfying the cravings. To achieve that relevant moments among the TG was identified and incorporated it in the jingle to connect with the TG effectively.
The campaign addressed different situations; however, the core CTA was regardless of what happens, the answer is KFC. We furthermore wanted to contextualize it with moments that TG can relate effectively. Thus 4 core avenues was introduced, indifference, indecision, distraction and tension . We dived a bit deeper with situation like getting yelled by boss and getting salaries on time and spending it on KFC. Following these, we moved to Craft the jingle with the word that are relevant and used among the youth , where HOK KFC is an assertion claim that KFC is owning to establish the brand communication space.
The KFC campaign "Jingle" aimed to resonate with Gen-Z consumers by portraying relatable scenarios and emphasizing that "the answer is KFC" for any situation. It capitalized on the impulsive tendencies of both the fast food industry and its younger audience. The campaign centered around three key themes: indecision, distraction, and tension, illustrating moments such as handling criticism from a boss, celebrating payday with KFC, navigating relationship pressures like marriage expectations, and managing parental demands. The jingle "HOK KFC," incorporated Gen-Z language like "দেখসি," "ফেলসি," "খাইসি," and "পালাইসি," skillfully rhyming these with the "সি" from কেএফসি (KFC), effectively establishing strong brand communication that positioned KFC as the preferred choice in any situation.
This professional campaign titled 'Hok KFC' was published in Bangladesh in January, 2024. It was created for the brand: KFC, by ad agency: Analyzen. This Digital and Film media campaign is related to the Food industry and contains 4 media assets. It was submitted 9 days ago.
Credits
Advertising Agency: Analyzen Bangladesh Ltd.
Risalat Siddique - The Man of Steel (Chairman)
Sumit Saha - The Rainmaker (Managing Director)
Turas Ayman - Loki (Creative & Planning Director)
Towhida Haq Yume - The Shaman (Brand Director)
Jahanara Farin - DeeDee (Senior Strategic Planning Executive)
Suhi Ahmed Susan - Black Widow (Copy Manager)
Ishraq Bashar - John Constantine (Copywriter)
Aalif Noor Bin Giash -Van Gogh (Art Supervisor)
Roman Islam - Thanos(Senior Visualiser)
Vivian Adhikari - SpiderMan (Brand Supervisor)
Rasadul Tanzil - Harvey Specter (Brand Executive)
Director: Shafayet Hossain Shawon
Production House: 90's kids Films