The Selfie Scarf

Agency: Grabarz & Partner


FC Köln is fighting to get promoted back into the Bundesliga. As part of its commitment to the team, DEVK insurance is once again standing shoulder to shoulder with the fans as a true problem-solver. In this case with a genuine innovation, an invention! The selfie scarf.
Football is developing all the time. And 1. FC Köln along with it. To make sure they get promoted back into the Bundesliga, the players are training using the latest methods and cutting-edge equipment. Everyone is giving it their all in the final burst at the end of the season. The trainers, the coaches, the fans. But they’re facing a challenge: they can’t cheer their team on and share their experiences online with others at the same time.
Under the long-standing campaign motto ‘We make your problem ours’, DEVK insurance is once again tackling a problem and this time presents a solution in the form of a product innovation: the selfie scarf – the world’s first scarf that can take photos while you’re celebrating.

This professional campaign titled 'The Selfie Scarf' was published in Germany in April, 2019. It was created for the brand: DEVK, by ad agency: Grabarz & Partner. This Ambient medium campaign is related to the Finance industry and contains 5 media assets. It was submitted over 4 years ago.


Advertising Agency: Grabarz & Partner, Hamburg, Germany
CCO: Ralf Heuel
Group Creative Director: Diana Sukopp
Creative Directors: Thomas Fritze, Stefan Geschke
Art Director: Sarah Fröhlich, Mariella Riedel
Copy: Dominique Nuszkowski, Martin Gillen
Consultancy: Ulrike Mallien, Julia Wilhelm, Jana Quest Production: Christoph Sträßer
Moving Images: Michael Güntner, Malte Bringsken
Media agency: pilot Berlin GmbH, Natascha Heydorn
Film production: 14 Frames GbR
Director: Kiefer Tauchmann
DOP: Jan-Hendrik Dreyer
Producer: Michael Meiters
Thomas Schlosser FC-TV 1. FC Köln GmbH & Co. KGaA Photographer: Sandro Liman
Soundtrack: Studio Funk

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