The secret collection

Agency: Dude


PittiUomo is one of the top event in Man’s Fashion. For the launch of the new F/W Collection, Napapijri wanted to seize the opportunity and engage the most sophisticated target of the planet in a truly unexpected way. We launched "The Secret Collection”. A collection to be discovered through 5 mysterious doors placed in the most unexpected spots of the city.

This professional campaign titled 'The secret collection' was published in Italy in January, 2017. It was created for the brand: Napapijri, by ad agency: Dude. This Experiential medium campaign is related to the Fashion industry and contains 1 media asset. It was submitted about 7 years ago.


Advertising Agency: Dude, Milan, Italy
Executive Creative Directors: Livio Basoli, Lorenzo Picchiotti
Art Director: Luca Riva
Copywriter: Nicolò Carrassi
Executive Producer: Ivan Merlo
Account Manager: Giulia Borina
Event Producer: Valentina Mentasti
Post production: Seba Morando
Producer: Simone Raddi
Videomaker: Fabio Landi
Junior Account: Marta Dolci
Event partner: Foreven
Talent Management: Ponderosa Music & Art

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