Description
The loss or alteration of the sense of smell is one of the earliest signs of neurodegenerative diseases such as Parkinson’s and Alzheimer’s. This symptom can appear years before more visible problems, such as memory loss and motor function impairments. Despite the importance of this early warning, the World Health Organization (WHO) points out that only 10% of cases are diagnosed, and about 70% of patients are women.
To aid in early detection, Natura, in partnership with Africa Creative, has introduced an innovative olfactory test in its catalog (one of the most widely circulated publications in Brazil), inspired by how Natura's Catalog allows its readers to experience the fragrances of the products.
The test contains 20 new and unexpected fragrances for a perfumery magazine, such as cheese, naphthalene, and bacon. Combined with a 20-question questionnaire, it Awakens attention to the perception of smells. If results indicate alterations, it's advisable to monitor if these changes are frequent and, if so, seek evaluation by a healthcare professional for a more detailed diagnosis.
This professional campaign titled 'The Scent Mag' was published in Brazil in June, 2025. It was created for the brand: Natura, by ad agency: Africa Creative. This Design, Experiential, and Print media campaign is related to the Beauty and Health industries and contains 5 media assets. It was submitted 16 days ago by President: Valerie Silverman Kerr of VSK Public Relations, LLC.
Credits
Title: The Scent Mag
Agency: Africa Creative
Client: Natura
CCO: Sergio Gordilho
ECD: Angerson Vieira, Joanna Monteiro
Creative Directors: Mihail Aleksandrov , Eduardo Ferraz e Milena Zindeluk
Creative: Henrique Soares e Luana Grybosi
co- COO: Verônica Gordilho Araújo
Attendance: Nathália Barbosa, Barbara Gamberini, Núbia Carvalho
CMO: Thiago Martinez
Media: Caio Augusto, Maria Fernanda Nuncio, Marcelo Lemos
CSO: Ana Paula Kuroki
VP of Social Strategy: Patrícia Colombo
Head of Content: Natália Fava e Marcela Calura
Planning: Guilherme Godinho
RTV: Rodrigo Ferrari, Eduardo Machado
VP Talents and digital Influence: Fernando Alonso
Manager Talents and digital Influence: Luíz Filho
Producer Talents and digital Influence: Mariana Castilho
VP of Special Projects and Creative Content: Juliana Leite
Director of Special Projects: Lica de Souza
Project Manager: Driika Moraes
Creative Producers: Giovanna Lima, Laís Cattena, Lucia de Carvalho Maia
Creative Production Assistant: Camila Oliveira
Intern: Marina Rabelo
Award Production: Raquel Martins
Award Production Assistant: Valentina De Luca, Nadia Sobh
Production Company: Café Royal
Director: Joca Georgia Guerra Peixe, Manu Carvalho
Executive Production: Moa Ramalho
Business Executive: Carol Pivato
Producer: Nanci Bonani, Lincoln Braga
Coordination Producer: Alessandra Cipolletta, Luisa Lagden
Coordination Assistant: Thiago Guerra, Júlia Fontes
Production Secretary: Jaqueline Barbosa, Daiana Andrade
Impact Direction: Rafis Martins
Creative Research: Marcella Cappellaro
1° Assistant Director: Isa Machado, Vivi Acatauassu
Psychologist: Flavia Elimelek
Photography Direction: Milena Seta
Camera Operator: Rafael Giancondino, Hugo Dourado
Steadycam: Daniel de Santos "Ceará”
1° Camera Assistant: Bárbara Lacerda, Flora Pinho
2° Camera Assistant: Paul Carbone
Video Assist: Leani Jaline "Nani", Giovanna Frias
Logger: Bruna Giannoni
Art Direction: Marghe Pennacchi
Make: Paula Dizioli
Electrician: Paulo Sérgio Nunes
Machinist: Cláudio Soares "Du”
Production Director: Merilyn Salvatierra
Producer: Ana Santoro, Ariane Manécolo
1° Production Assistant: Pedro Arakaki
Casting: Anne Kitie, Carol Martins, Cristiane Catão, Desiree Kanaan, Karen Kanaan, Nina Marchetto, Pedro Catão
Casting Search: Luisa Alcantara e Isabel Barros
Costume Designer: Cami Turrini
Direct Sound: Isabella Beraldo
Coordination and Post-production Support: Rafaela Lopez, Thais Castrioto
Post Production Coordination Assistant: Aline Sotero
Montador: Oswaldo Santana, AMC
Assembly Assistant: Olavo Toledo
Produtora de Imagem: Genco
DIRETOR: André Vidigal
ASS. DIREÇÃO I: Ana Fuschini
PRODUTOR EXECUTIVO: Paulo Murilo Fonseca
DIRETORA DE PRODUÇÃO: Cris Barbosa
ATENDIMENTO PRODUTORA: Julia Naemi
PRODUÇÃO: Janaina Albano
PRODUTOR DE LOCAÇÃO: Jeferson Fleck
DIRETOR DE FOTOGRAFIA: Thiago Beck
SOM DIRETO: Henrique Marcusso
DIRETORA DE ARTE: Natasha Ostinowsky
ASS ARTE: Marina Santos Chiapetta
FIGURINISTA: Marcos Cherevek
MAQUIADORA: Marcia Maruyama
PRODUTOR ELENCO: Hugo Aldado
Sound Production Company: Antfood Music & Sound Design
Creative Direction: Lou Schmidt, Fernando Rojo, Tiago Mago
Executive Production: Renato Castro, Christiane Rachel
Music Production: Lou Schmidt, Fernando Rojo, Tiago Mago, Luis Bergmann, Vinicius Nunes, Lucas Baldin
Production Coordination: Monique Munhoz, Pablo Mello
Finishing: Bruno Broaska, Fabian Jorge, Pedro Macedo
Graphic Production: Carla Lustosa
Partner Flavor Development: Ananse Química
Case Edition
Lead Editor: Ernesto Neto
Color Grading: Fabio Mackza
Editors and Motions: Celso Vilalba, Vitor Araujo, Marcos Maczka, Eduardo Menezes
Still Photographer: Rodrigo Pirim
Approval: Tatiana Ponce, Isabela Massola, Larissa Berbare, Fabiana Andreoli, Aline Veríssimo, Maisa Delgado, Karina Vaz Guimarães, Daniela Diógenes, Gustavo Vale, Marina Bustamante, Julia Ceschin, Veronica Kato, Elise Yoshimine
