The Amazon Greenventory (case study)

In an ambitious effort to highlight the urgent need for environmental preservation in the Amazon, Natura launched “The Amazon Greenventory,” a groundbreaking campaign that turned conservation into a measurable and actionable initiative. Facing the challenge of making the value of standing forests tangible, Natura partnered with scientists, local communities, and data analysts to create the first real-time inventory of the Amazon's living resources. This digital platform mapped and quantified the carbon stocks, biodiversity, and ecological services of preserved forest areas, effectively transforming environmental assets into a new form of green capital.

The campaign empowered local communities and landowners to become active stewards of the forest by giving them access to tools and insights that illustrated the economic value of preservation. Through an accessible digital interface, users could visualize the ecological and financial impact of keeping trees standing rather than cutting them down. The platform not only served as an educational tool but also as a policy advocacy instrument, helping Natura push for new models of sustainable development where nature is seen as an investment rather than an obstacle.

To amplify the message, the campaign was rolled out through a mix of digital storytelling, social media, and press outreach, with real-time data visuals that brought the invisible value of the forest into the public consciousness. The Greenventory became a symbol of accountability and hope, illustrating that the protection of natural ecosystems could be both scientifically grounded and economically incentivized. By reimagining the role of corporations in climate action, Natura’s campaign offered a compelling new blueprint for environmental responsibility—one rooted in transparency, local empowerment, and innovation.