Description
For Saudi National Day, eXtra launched a heartfelt film titled “The Saudi Nature”. The concept celebrated the true character of the Saudi people – always ready to help, support, and stand by each other.
The video was built around an initiative encouraging people to donate their old devices, which would then be refurbished and given to others in need. By linking the generosity of Saudi culture with sustainable giving, the campaign merged heritage values with a modern CSR action.
This professional campaign titled 'The Saudi Nature' was published in Bahrain and Saudi Arabia in September, 2025. It was created for the brand: Extra, by ad agency: Dhil. This Film medium campaign is related to the Electronics, Technology and Retail Services industries and contains 1 media asset. It was submitted 3 months ago.
Credits
Advertising Agency : Dhil
Company: eXtra
Director: Sohail
Copywriter: Amjad
DOB : Amr Al-Ammari
Creative Manager : Ahmed Elramlawy
Head of Marketing : Amr Ibrahim
Director of Marketing : Mohamed Hussain
