Sex without protection is still standard practise in the business of prostitution during short meetings for sexual relations and one-night stands. We have taken out sex ads in regional daily newspapers where sex meetings are planned to communicate our message: Only condoms protect you from being infected with Aids. The phone number leads to a recorded message of the Aidshilfe Düsseldorf that first sounds like a real Sexhotline but then cautions against the danger of unprotected sex. The great number of callers revealed how important it is to remember Aids, especially when people are not thinking rationally.
Creative Directors: Toygar Bazarkaya, Ton Hollander
Junior Copywriter: Dominique Becker
This professional campaign titled 'The Safer Sexhotline' was published in Germany in December, 2009. It was created for the brand: Aidshilfe Düsseldorf, by ad agency: BBDO. This Ambient medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted about 12 years ago.
Advertising Agency: BBDO, Düsseldorf, Germany
Art Director: Florian Zwinge
Copywriter: Christian Ole Puls
Illustrator: Stephan Dicks