Petoskey Area Visitors Bureau

The Right Way to Winter


Petoskey Area Visitors Bureau | "The Right Way to Winter"


People in the Midwest dream of those quintessential winter moments – the ones you see in Christmas movies and on the front of holiday cards. But the reality is that, more often than not, a Midwest winter is something people suffer through. It’s a season to be tolerated, not savored.
Enter the Petoskey Area of Michigan, a tourist destination with the enviable combination of breathtaking natural beauty and endless winter amenities, all with easy access from the major metro areas in the Midwest like Detroit, Cincinnati and Chicago. So this winter season, the Petoskey Area launched “The Right Way to Winter” campaign that upends the expectation of what winter should be like at a moment where people are looking to shake up their winter and do things a little differently. The campaign is aimed at reaching those tired of the drudgery of the season and ready to make the most out of everything winter has to offer.
“The Right Way to Winter” is a call-to-action to spend winter exploring and savoring the season in a way you’ll only find in the Petoskey Area.

This professional campaign titled 'The Right Way to Winter' was published in United States in November, 2022. It was created for the brand: Petoskey Area Visitors Bureau, by ad agency: PETERMAYER. This Digital, Film, and OOH Outdoor media campaign is related to the Hospitality, Tourism and Travel and Tourism industries and contains 1 media asset. It was submitted over 1 year ago.


Advertising Agency: PETERMAYER
Group Creative Director: Maureen LaBorde
Copywriter: Barrett Macgowan
Art Director: Margot Bienvenu
Designer: Chishan Jao
CCO: Matt Kuttan
Strategist: Eric Camardelle
VP, Account Director: David Crane
Account Supervisor: Erin Judd

The Irish Heart...


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