Description
Today, the award-winning creative-led integrated marketing and advertising agency PETERMAYER announces its reimagination of the Petoskey Area, Michigan, with a complete rebrand and the “It’s Kinda Unreal” campaign.
The stunning area is a four season gem of a destination that’s been beloved by visitors and locals for years. With its new campaign, “It’s Kinda Unreal,” PETERMAYER hopes to make it better known by creating a brand world that feels grounded, elemental, and touched by magic - exactly how it feels in the Petoskey Area.
This professional campaign titled 'It’s Kinda Unreal' was published in United States in April, 2026. It was created for the brand: Petoskey Area Visitors Bureau, by ad agency: PETERMAYER. This Film and Integrated media campaign is related to the Travel and Tourism industry and contains 1 media asset. It was submitted 39 minutes ago.
Credits
Agency: PETERMAYER
Dave Damman—SVP, CCO
Joe Grundhoefer – Producer
Aron Cleary—Creative Director
Jonatan Maldonado—Creative Director
Kevin Zengel—Senior Creative Lead
Vic Quattrin—Senior Creative Lead
Margot Bienvenu—Creative Lead/Art Director
Luke Jones—Copywriter
John Rushing—Senior Designer
Greg Johnson—Studio Lead
Greta Besser—Senior motion Designer
Kristy Baird – VP, Account Director
Michelle Edelman – CEO, Chief Strategy Officer
Laura Thomas – Head of Strategy
Hezekiah McCaskill – Strategy Director
Eric Camardelle - Senior Brand Strategist
Amy Hubbell – Director of Intelligence
Mary Rose Kesser – Media Director
Caitlin Condy – Director of Project Management
Lexcie Lewis – Project Manager
Client:
Jim Powell, Executive Director, Petoskey Area Visitors Bureau
Sarah Wiese, Marketing and Communications Director, Petoskey Area Visitors Bureau
Ellen Hillier, Digital Content Manager, Petoskey Area Visitors Bureau
Production Company:
Company: Picture North
Director: Martin Rodahl
Director of Photography: Mack Fisher
Drone Operator: Simeon Pratt
Producer: John Gomez
Production Mgr: Anna Barcis
Executive Producer: Neha Shultz
Head of Production: Alex Friedman
Post Credits:
Company: Picture North
Editor: Christine Wolf
Exec Producer: Stacey Nuzbach
Postproduction Ops and Coordination: Tatiana Goodman
Assistant Editor: Trey Spiva
Color: Parker Jarvie @ CO3
Music, Audio Record, and Mix:
Music: Singing Serpent – Exec Producers Glen Galloway & Jonathan Spencer
