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The Rider

Agency: R Agency


Background: The Kolonist Winery, located in Danube Bessarabia, has a reach history but always trying to be trendy and support the fresh, open-minded views of modern youth, especially today in the era of gender equality and elimination of stereotypes.
Idea: Once upon a time, women warriors rode along the steppes of Danube Bessarabia on horseback. But a modern woman does not need to have a real horse to feel free. It is enough just to drink a glass of Riesling by Kolonist – and you are in for the ride of your life.
Execution: A minimalistic but attractive image that you want to associate yourself with. In order to emphasize the rebellious spirit, we put the bottle label diagonally.

This NSFW professional campaign titled 'The Rider' was published in Ukraine in September, 2018. It was created for the brand: Kolonist, by ad agency: R Agency. This Design medium campaign is related to the Alcoholic Drinks industry and contains 5 media assets. It was submitted over 5 years ago.


Advertising Agency: R Agency, Kyiv, Ukraine
Creative Director: Illia Anufrienko
Creative Group Head: Dima Liutyi
Copywriter: Kateryna Anufrienko


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