The Rich are Different
Agency: Scarecrow M&C Saatchi
Description
The Rich Are Different isn’t about wealth but about a mindset. It defines the individuals who have distinct values and refined tastes that set them apart. Being uncompromising, they never settle for anything less than the finest. For them, being rich isn’t about luxury in material terms but about experiencing the richness of life. It’s about prioritising nature, staying physically fit, caring for ageing parents, and embracing an exclusive world where excellence is the standard. Their lifestyle reflects sophistication, elegance, and thoughtful indulgence, making them stand out in society.
This professional campaign titled 'The Rich are Different' was published in India in November, 2024. It was created by ad agency: Scarecrow M&C Saatchi. This 360°, OOH Outdoor, and Print media campaign is related to the Real Estate industry and contains 4 media assets. It was submitted 5 months ago by Senior Art Director: Mihir Sheth of Scarecrow M&C Saatchi.
Credits
Advertising Agency: Scarecrow M&C Saatchi
Art Director: Mihir Sheth, Abhishek Jadhav, Anshika Chirania, Abhijit Kalan, Uttam Kumar Swarnkar
Copywriter: Umesh Dattatray
Account Management: Monil Shah, Ritika Wagh
