The Case Study of Domestos
Domestos Press Conference
Domestos Teaser
Artwork
Press Conference
Press Conference
Description
Domestos collaborated with UNICEF and Iran's Ministry of Education on a CSR initiative named “I’m Present”, designed and executed by Badkoobeh Advertising Agency. The “Domestos and Hygienic Schools” project aimed to enhance toilet facilities in 1,000 schools in underprivileged areas of Iran.
The project initially started as a below-the-line (BTL) initiative and later expanded into an above-the-line (ATL) campaign featuring two campaign ambassadors.
This initiative provided essential renovations and equipment, aligning with Unilever’s Sustainable Living Plan (2010-2020) focused on health improvement, environmental sustainability, and livelihood advancement. By the end of 2020, the facilities in schools across Tehran, Karaj, Isfahan, Shiraz, Ilam, Yasooj, and Zahedan were upgraded, and 30,000 liters of Domestos products were donated.
The campaign was introduced in Iran under the name “I’m Present” with results shared at a press conference in February 2020. Notable attendees included Mansour Mojaveri, chief advisor to the Minister of Education, Ozgur Kolukfaki, CEO of Unilever Iran, and two prominent Iranian actresses.
This professional campaign titled 'I’m Present' was published in Iran in January, 2020. It was created for the brands: Domestos and Unilever, by ad agency: Badkoobeh. This Film and Integrated media campaign is related to the Other industry and contains 10 media assets. It was submitted 4 days ago.
Credits
Advertising Agency: Badkoobeh Creative Communication Solutions, Tehran. Iran
Client: Unilever
Account Director: Asal Bozorgi
Senior Account Manager: Farzaneh Mohammadi
Junior Account Manager: Golnaz Naderkhani
Cheif Creative Officer: Pooya Badkoobeh
Creative Director: Mohsen Rahgozar
Scenario Supervisor: Narges Derakhshandeh
Copywriter: Narges Derakhshandeh
Director of Public Relations: Harmik Navasartian
BTL Manager: Peyman Pakzad
BTL Team: Vahid Rasooli, Shahab Zi’fahm & Amirali Naei
Digital product manager: Peyman Aboali