Petcube Soi dog Foundation

The Rescue Cube - A Pet Adoption Drive

School: Miami Ad School Europe

The Rescue Cube – Case Video

The Rescue Cube - Idea Board

The Rescue Cube – Poster

The Rescue Cube – Poster

The Rescue Cube – Poster


There is a massive homeless pet crisis in Asia. The rate at which breeding is snowballing, Thailand alone will have 7 million stray animals – surviving without food or shelter – by 2027. While organisations like the The Soi Dog Foundation rescue hundreds from the streets every day, the crisis can't be curbed unless more people sign up to adopt these fur babies. Petcube – a pioneer in the pet tech industry – have made it their mission to help connect pets and humans through the power of the Internet. So, we thought why not join forces to help save these pets? We came up with the idea 'The Rescue Cube' to drive pet adoption in Bangkok city, by targeting lonely young professionals and creating a platform that gives them the opportunity to bond with rescued pets – moving them a step closer to adoption.

This student campaign titled 'The Rescue Cube - A Pet Adoption Drive ' was published in Germany, Thailand, and Ukraine in February, 2023. It was created for the brands: Petcube and Soi dog Foundation, by ad school: Miami Ad School Europe. This Digital, Experiential, and OOH Outdoor media campaign is related to the Electronics, Technology, Pets, and Public Interest industries and contains 5 media assets. It was submitted about 1 year ago by Senior Copywriter: Riona S Roy.


Advertising Agency (School): Miami Ad School Europe, Berlin
Copywriter & Concept: Riona S Roy
Art Director & Concept: Serhii Kostenko
Concept: Prawidchaya Tetanonsakul (Jean)
VO Artist: Daniel Rozenblum
Mentor: Yigit Unan


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.