This Sunday, Chile will be involved in a historic process, a referendum to decide if the country changes or not its constitution, written during the dictatorship of Augusto Pinochet back in the 80s.
Considering the fact this political process will move a critical mass of people during the pandemic, the government has tightened the measures to prevent contagion and among these is that each voter must carry their own personal blue pen that will be non-transferable.
In this scenario, Burger King has decided to partner with Uber Eats in order to create and release a meal combo that will exist only during Saturday 24th, The Referendum Whopper, which will include a free blue pen to express yourself, your way, at the polls.
This professional campaign titled 'The Referendum Whopper' was published in Chile in October, 2020. It was created for the brands: Burger King and Uber Eats, by ad agency: Wolf BCPP. This Direct medium campaign is related to the Food and Professional Services industries and contains 1 media asset. It was submitted about 3 years ago by Associate Creative Director: Nicolas Perez of Schafer Condon Carter.
Advertising Agency: Wolf BCPP, Santiago, Chile
Cco: Gonzalo Baeza
Creative Director: Jaime Cornejo
Creative Director: Nicolás Pérez
Art Director: Cristián Mugarra
Account Director: Dolores Pera
Account Executive: Paulina Vera
Account Executive: Valentina Quiroz