The Recycling King

Agency: Publicis


Coca Cola wanted to leverage Facebook Places to increase awareness for recycling plastic bottles, and so we created "The Recycling King" activity. We added over 10,000 recycle bins locations to the Facebook Places system, so no matter where you are in Israel, you can find a recycle bin near you. From there, things just started happening on their own. Thousands participated and shared the recycling experience with their friends by checking in and uploading photos. The most active participant was crowned: "Recycling King".

This professional campaign titled 'The Recycling King' was published in Israel in June, 2011. It was created for the brand: Coca-Cola, by ad agency: Publicis. This Ambient medium campaign is related to the Soft Drinks industry and contains 1 media asset. It was submitted about 13 years ago.


Advertising Agency: Publicis, Israel


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