Agency: LePub


In a time where families around the world often live at fast-pace, surrounded by distractions which prevent them from experiencing joyous mealtimes together, Barilla’s new campaign showcases the perfect way to reconnect with loved ones.

Distractions during lunch or dinner times prevent family members from reconnecting with each other: modern life disconnection is increasingly present in people's lives and ends up isolating us from the people we love.

Research led by the pasta brand showed that almost half of global consumers (49%) believe they would feel an increase in happiness if they were able to spend more time with loved ones. Channelling the iconic Italian inventiveness to create meals everyone can share is a sure way to promote togetherness, with a third of the population (36%) confirming they feel closer to their dining guests when everyone is eating the same food.

Italian style can be the ultimate inspiration for tasty and easy home cooked dishes, made with few, simple and tasty ingredients. Barilla Classic pasta range and its variety of pasta shapes is a great base to get creative juices flowing and create hearty meals for friends and family.

Leveraging the power of Italian creativity to endorse families’ togetherness around the table, is Barilla’s trademark sign of love.

This professional campaign titled 'THE RECIPE FOR TOGETHERNESS SINCE 1877' was published in Italy and United States in August, 2023. It was created for the brand: Barilla, by ad agency: LePub. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted 8 months ago.


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