ADVERTISING

Genesis

Luxe Is in the Details

Agency: INNOCEAN USA

Description

Today, Genesis announced its new marketing campaign titled "Luxe Is in the Details", celebrating the brand's award-winning SUV lineup, and sharing its unique details with consumers in the United States. The campaign features three 30 second television spots showcasing the SUV line, GV80, GV60 and Electrified GV70 SUVs scheduled to air nationally beginning today.

Genesis challenged the conventions of luxury automotive ads in its new campaign. Through utilizing state-of-the art production techniques accompanied by the latest technologies and innovations in motion control, the campaign captures the inherent beauty and details that make a Genesis truly unique.

The visually contemporary ads, produced with two control rigs, explore various color and light passes on the exterior of the vehicles and reach unique positions of the interior. The probe lens applied allowed for greater depth of background details to be captured. Each ad showcases the vehicle's features through captivating balletic sequences and variety of dynamic shots with pinpoint accuracy. This campaign offers a refreshing approach to luxury automotive advertising by focusing on distinctive vehicle characteristics without the use of stagnant video or images and driving components.

"At Genesis, the craftmanship, technology, and designs of our vehicles give the brand a bold and distinct identity," said Wendy Orthman, executive director of marketing at Genesis Motor America. "The 'Luxe is in the Details' campaign highlights the unique details our customers enjoy and encourages consumers to explore the brand's design focus and attention to detail, immersing themselves in the features that our products have to offer."

The "Luxe Is in the Details" marketing campaign was developed in collaboration with Genesis' agency of record, INNOCEAN USA, and marks chief creative officer Jason Sperling's first major campaign with the brand.

This professional campaign titled 'Luxe Is in the Details' was published in United States in August, 2023. It was created for the brand: Genesis, by ad agency: INNOCEAN USA. This Integrated medium campaign is related to the Automotive industry and contains 7 media assets. It was submitted 8 months ago.

Credits

GENESIS:
⦁ President & CEO, Jose Munoz
⦁ Chief Operating Officer, Claudia Marquez
⦁ Executive Director of Marketing, Wendy Orthman
⦁ Sr Group Manager Marketing and Advertising, Jeremy Meadows
⦁ Sr Manager Marketing and Advertising, Jason Davis
⦁ Manager of Marketing and Advertising, Andrew Modena
⦁ Manager of Social Marketing, Kurtis Lewis

INNOCEAN USA:
⦁ Chief Creative Officer: Jason Sperling
⦁ Group Creative Director: Cary Ruby
⦁ Creative Director: David Mesfin
⦁ Senior Art Director: John Kritch
⦁ Senior Copywriter: Paul Fung
⦁ SVP, Head of Content Production: Nicolette Spencer
⦁ Executive Producer: Brandon Boerner
⦁ Senior Producer: Natalie Santana
⦁ Producer: Grace Dryer
⦁ VP, Group Account Director: Stephanie Godfrey
⦁ Group Account Director: Marco Koenig
⦁ Account Director: Christine Phillips
⦁ Brand Supervisor: Claudia Huffman
⦁ Brand Associate: Francisco Tolentino
⦁ SVP, Planning and Research: Stephanie Tagle
⦁ Account Planner: Derrick Hales
⦁ Director of Project Management: Jamie Fink
⦁ Senior Project Manager: Sarah Little
⦁ VP of Business Affairs, Jenn Kennedy

INNOCEAN USA (SOCIAL DELIVERABLES)
⦁ Group Creative Director: Marcella Coad
⦁ Creative Director: Erica Henderson
⦁ Senior Art Director: Aaron Onsurez
⦁ Senior Copywriter: Vincent Largoza
⦁ Senior Art Director: Morgan Hubler
⦁ SVP, Head of Content Production:Nicolette Spencer
⦁ Executive Producer: Nancy Montgomery
⦁ Producer: Brianna Brently
⦁ VP, Group Account Director, Social: Theresa Myrill
⦁ Group Account Director, Social: Cassie Reed
⦁ Sr. Account Executive, Social: David McMichael
⦁ SVP, Strategy: Stephanie Tagle
⦁ Social Strategy Director: TT Tu
⦁ Project Management Supervisor: Sarah Little

CONTENT CREDITS
Production Company: Iconoclast
⦁ Director: Vania & Muggia
⦁ DP: Paul Meyers
⦁ Executive Producer: Valerie Romer
⦁ Line Producer: Rob Stark
⦁ Production Supervisor: Peter Bunstein
⦁ Casting Agent: Dan Cowan

Editorial: Cartel
⦁ Editor: Leo Scott
⦁ Assistant Editor: Ramon DeSouza
⦁ Executive Producer: Viet-An Nguyen
⦁ Producer: Erin Bates

Color: Company 3
⦁ Senior Colorist: Dave Hussey
⦁ Senior Producer, Short Form: Matt Moran

Online/VFX: Dippin Sauce
⦁ Creative Director: Chris Noellert
⦁ Flame: Chris Noellert
⦁ Art Director: Hiroshi Endo
⦁ Executive Producer: Esther Minister
⦁ Studio Director: John Kohler
⦁ Founder: Jared Domow

Deliveries Swing Set
⦁ Assistant Editor: Christiana Lussenden
⦁ Executive Producer: Chanel Boyd
⦁ Producer: Kevin Poli

Mix/Record Studio: Lime
⦁ Mix/Record Engineer: Dave Wagg
⦁ Mix/Record Assistant Engineer: Matthew Conzelmann
⦁ Executive Producer: Susie Boyajan
⦁ Associate Producer: Cassie Underwood

Music Supervision: Good Ear Music Supervision
⦁ Music Supervisor: Andrew Kahn
⦁ Associate Music Supervisor: Maggie Nadeau
⦁ Associate Producer: Daciay Quenah

FULL LINE LICENSED MUSIC:
⦁ Song Title: Boomerang
⦁ Licensor for Publishing/%: Concord/Pulse (45%), Sony (10%), Left Music (45%)
⦁ Licensor for Master/%: RCA
⦁ Artist: Yebba
⦁ Writer(s): Abbey Smith / Tommy Brenneck / Ilsey Juber
⦁ Term/Media: 1 year, TV/Digital/Industrial
⦁ Territory: North America w/ WW Option
⦁ Renewal Option/+%: 15%

EGV70/GV70 LICENSED MUSIC:
⦁ Song Title: Power Power
⦁ Licensor for Publishing/%: Bleed 101 (100%)
⦁ Licensor for Master/%: Bleed 101 (50%), Concord (50%)
⦁ Artist: Duckwrth
⦁ Writer(s): Jared Lee, Shaun Ross, Tavon Thompson
⦁ Term/Media: 1 year, TV/Digital/Industrial
⦁ Territory: North America w/ WW Option
⦁ Renewal Option/+%: 15%

FULL LINE LICENSED MUSIC:
⦁ Song Title: Zenit
⦁ Licensor for Publishing/%: Vidlik (100%)
⦁ Licensor for Master/%: Vidlik (100%)
⦁ Artist: Onuka
⦁ Writer(s): Filatov Yevgen, Nataliia Zhyzhchenko

Musicicologist: Musiodata
⦁ Sandy Wilbur

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