Carebonara - The story of a legendary recipe

Agency: Alkemy


The carbonara is the most famous pasta recipe in the world. A dish so simple and tasty, that cooking it is an act of caring. During a year like this, caring for those we love and for those who need it most was never more important. For #CarbonaraDay, on April 6th, Barilla transforms carbonara into CAREbonara, telling the legend behind the origins of a recipe born to take care of people. And bring the commitment further, Barilla will donate 1 million pasta dishes to Food for Soul, chef Massimo Bottura and Lara Gilmore's non-profit organization that feeds the needy around the world.

This professional campaign titled 'Carebonara - The story of a legendary recipe' was published in Italy in April, 2021. It was created for the brand: Barilla, by ad agency: Alkemy. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted about 3 years ago by Executive Creative Director: Jan Mattassi of Alkemy .


Advertising Agency: Alkemy enabling evolution, Milan, Italy
Executive Creative Director: Jan Mattassi
Executive Creative Director: Marco Tironi
Strategy Director: Niccolò Rigo
Lead Copywriter: Demetrio Chirico
Senior Art Director: Mauro Breda
Director: Xavier Mairesse
Dop: Emanuele Zarlenga
Client Services Director: Federica Busino
Account Director: Edvige Crescibene
Social Media Strategist: Andrea Biolcatti
Creative Team: Massimo Paternoster, Giulio Frittaion, Christian Leoni, Salvatore Specchia, Yuri Alfieri, Federico Capitani
Executive Producer: Simone Di Mezza Cutillo
Line Producer: Daniele Esposito
Producer: Chiara Agresta
Assistant Producer: Filippo Giordani
Photographer: Andrea Metafuni
Storyboard & End Credits: Camillo Sancisi
Editor: Lorenzo Colugnati
Assistant Editor: Fabrizio Ferigo
Colorist: Walter Volpatto
Music Supervision, SFX, Sound Design: Jackleg Studio

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