Description
"The Real White" campaign in Bangalore secured a Silver at the Big Bang Awards 2024, for its innovative marketing communication.
Featuring a creative visual of a white shroud in an ancient Egyptian tomb, the campaign targeted audiences aged 10 to 70+ through WhatsApp digital communication and posters.
By breaking traditional marketing conventions, the campaign generated significant brand visibility, word-of-mouth engagement, and lead generation, ultimately distinguishing Dhobidosth as a standout laundry service provider.
This professional campaign titled 'The Real White' was published in India in January, 2025. It was created for the brand: Dhobidosth Laundry Services, by ad agency: Bud. This Digital and OOH Outdoor media campaign is related to the Professional Services industry and contains 1 media asset. It was submitted 4 months ago.
Credits
Advertising Agency - Bud
Creative Director - Manoj Kumar K
Art Director - Vimin Vilaskumar
Designers- Abhaay Abhishekh R & Anandu S
Copywriter - Nithia R
