Description
"The Diamond Expert" marketing campaign ingeniously employed a negative communication tone to positively reinforce the brand's expertise, securing a Bronze at Big Band Awards 2024 for its innovative approach.
Targeting women aged 15-70 across South Bangalore through posters and WhatsApp digital communication, the campaign created significant brand awareness in a short timeframe.
By breaking traditional marketing clutter with an elite and unconventional messaging strategy, Bud successfully established Aabushan as "The Diamond Expert," driving increased footfall and business through its distinctive brand positioning.
This professional campaign titled 'The Diamond Expert' was published in India in July, 2024. It was created for the brand: Aabhushan, by ad agency: Bud. This Digital and OOH Outdoor media campaign is related to the Beauty, Fashion, and Jewelry industries and contains 1 media asset. It was submitted 4 months ago.
Credits
Advertising Agency - Bud
Creative Director - Manoj Kumar K
Art Director - Vimin Vilaskumar
Designer - Kavya S
Copywriter - Manoj Kumar K
