Description
Samsung is bringing in cultural influencers to represent Samsung Galaxy’s “The Real Upgrade” campaign with Traitors winner, Dylan Efron, and comedian, podcast host and creator Jake Shane.
The new campaign playfully combines Jake’s humor and Dylan’s charisma for a comedic series of ads that showcase the new Galaxy Z Fold7 device’s advanced capabilities. Specifically displaying the Z Fold7’s screen duality, Jake envies Dylan’s device in the ad and also tests the device’s Gemini AI knowledge and drawing features by finally putting a shirt on an always topless Dylan.
This professional campaign titled 'The Real Upgrade' was published in United States in August, 2025. It was created for the brand: Samsung, by ad agency: BBH. This Film medium campaign is related to the Electronic Devices industry and contains 1 media asset. It was submitted 3 months ago.
