Description
This Mother’s Day, at Jeep, we set out to celebrate one of the greatest truths:
"Mom is always there."
Because no matter if everything around her turns into chaos, mom is always there, accompanying her child on every adventure with a smile. She’s willing to get dirty, let things break, or let everything turn into a mess, as long as her little one can explore and discover the world in their own way.
That’s why, at Jeep, we couldn’t find a clearer message than:
"Being a mom is the most off road ever."
A campaign that not only celebrates a mom’s love, but also her courage in facing any terrain.
This professional campaign titled 'The Real Off Road' was published in Peru in May, 2025. It was created for the brand: Jeep, by ad agency: Mood. This Print medium campaign is related to the Automotive and Personal Transportation industry and contains 4 media assets. It was submitted 7 months ago by Creative Director: Lato La Torre of Mood Peru.
Credits
Client: Divemotor
Brand: Jeep
Advertising Agency: Mood
General Creative Director: Alejandro La Torre “Lato”
Creative Director: Juan Pedro Sanjinez "Yeipi"
Art Director: César Wakabayashi "Waka"
Graphic Designer: Adrian Rios
Copywriter:Jakeline Mendoza, Luis Meza
Content Manager: Jacqueline Tito
Account Executive: Valeria Cisneros
