Description
By nature, RAM is a masculine, rugged, and powerful brand. But that doesn’t mean these same qualities don’t belong to moms. Because a mom is also strong, determined, and ready to face anything.
At RAM, we admire that unstoppable strength — the kind that protects, nurtures, and pushes forward.
That’s why, this Mother’s Day, we launched the campaign “MOM’S STRENGTH”, in honor of all the women who embody the power RAM stands for.
This professional campaign titled 'Mom´s Power' was published in Peru in May, 2025. It was created for the brand: RAM, by ad agency: Mood. This Print medium campaign is related to the Automotive and Personal Transportation industry and contains 3 media assets. It was submitted 7 months ago by Creative Director: Lato La Torre of Mood Peru.
Credits
Client: Divemotor
Brand: RAM
General Creative Director: Alejandro “Lato” La Torre
Creative Director: Juan Pedro Sanjinez "Yeipi"
Art Director: César Wakabayashi "Waka"
Graphic Designer: Sergio Bendezu
Copywriter: Jakeline Mendoza, Luis Meza
Content Manager: Jacqueline Tito
Account Executive: Valeria Cisneros
