Description
Biela is the beer of true friendship. While social media allows anyone to become part of your Instagram Close Friends list, Biela believes real friendships can't be selected with a tap. The Real Close Friends uses the opening tab of a beer can as a visual filter, framing only the people who genuinely matter. By turning an iconic beer element into the symbol of authentic connection, the campaign celebrates the friendships worth raising a beer for.
This professional campaign titled 'The Real Close Friends' was published in Ecuador in November, 2025. It was created for the brand: Biela, by ad agency: Paper. This campaign is related to the Alcoholic Drinks industry and contains 4 media assets. It was submitted 5 days ago.
Credits
Advertising Agency: Paper
CEO: Alfredo Melossi
ECD: Cristian Seisdedos
Creative Director: Gabriela Freire, Andrés Monge
Art Director: Iván León
Graphic Designer: Camila Rojas, Adrián Pintado
