Description
While most beer brands celebrate parties and getaways, Biela chooses a different path, one rooted in real friendship. “More moments, more friends like that” captures the essence of being truly there for one another, even when there’s nothing to celebrate. The film tells the story of four inseparable friends and the quiet, meaningful moments that strengthen their bond. Featuring Bigotes, an unexpected yet loyal companion, the spot is a reminder that true friendship t’s constant. This is a is a tribute to real friendship, the kind that shows up in everyday life. No big celebrations needed, just being there. Always.
This professional campaign titled 'More moments, more friends like that' was published in Ecuador in March, 2025. It was created for the brand: Biela, by ad agency: Paper. This Digital and Film media campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted 18 days ago by Paper.
Credits
Advertiser: Heineken Ecuador
Brand: Biela – More moments, more friends like this
Product: Cerveza Biela
Agency: Paper Ecuador
CEO: Alfredo Melossi
Chief Creative Directors: Mono Seisdedos, Andrea Auz
Creative Director: Andrés Monge
Copywriter: Lily Menoscal
Art Directors: Jonathan Medina, Camila Rojas
Account Supervisor: Jonathan Valencia
Account Executive: Cristhiam “Coco” Victoria Cruz
Social Media Manager: Hugo Casal
Content Manager: Isabel Martinez
Motion Graphics: Andrea Moncayo
Production Company: Ramona Films Ecuador
Client Leads: Jimmy Castañeda, Ricardo Reinoso, Daniela Urriola, Gabriela Zamora
Country: Ecuador
Category: Alcoholic Beverages
